Why Connect on Purpose?

Now, more than ever, employees desire to know that their contributions matter and that they are valued for the human being they are. 


But ask your employees WHY they work for your company, and how many could tell you it’s because their personal purpose is uniquely and brilliantly leveraged by the organization?



  • How many of your employees could clearly articulate what they stand for in the world and why they matter to your organization?

  • How many of them could tell the elevator pitch story of how they were destined to work for you in a way that others listened from the edge of their chairs?

  • What would change within your organization if everyone could connect those dots in a way that deeply moved all your stakeholders?

Who Is This Workshop For?

  • Companies that have articulated their higher purpose but have yet to establish its connection to each and every employee within the organization.

  • Companies looking to heighten the engagement of their employee base by elevating their awareness of the ways each employee profoundly matters to the organization.

  • Companies who believe in the power of personal development and its ability to transform an organization’s culture for the better.

How Does It Work?

  • Step-by-Step Guidance

    Participants are walked through each and every step of the process through guided video instruction.

  • Like a Magic Trick

    Our process bypasses people’s intellect so they are less capable of getting in their own way.

  • 30 Days of Access

    Over the next 30 days, each participant can return to the exercise for further reflection if desired.

2022 LinkedIn Global Talent Trends Report

This report found that employees believe professional development is the number-one way to improve company culture. And the consequences of neglecting development are significant. According to a report by The Execu|Search Group, 86 percent of professionals said that they would change jobs if a new company offered them more opportunities for professional development

HBR, April 5, 2022



We Are Collecting Data

**In an effort to collect data on this process, we are offering this 60-minute exercise at no cost for the foreseeable future.**

Your Instructor

On Purpose

Corey Blake

Over the past 16 years, Corey Blake has been helping companies and leaders to articulate their purpose and values through storytelling. He has been a regular speaker and storyteller at national Conscious Capitalism conferences since 2015, where higher purpose and conscious culture are continually in focus. His crowdsourced community story “My Path to Purpose” was brought to life by his team and featured at the CEO Summit in 2017, and Corey and his team shared the purposes of nine Conscious Capitalists through art and poetry at the 2018 annual conference. Corey has keynoted on the topic of purpose at the 2019 CEO Summit, the 2018 Conscious Leaders Forum, and the 2017 Small Giants Conference. He has also led workshops on purpose for YPO, Hope Global Forums, Small Giants, Conscious Capitalism, Toastmasters, and PXP in Los Angeles, and been featured on the topic on dozens of podcasts.

Why RTC Is the Ideal Partner to Trust

Round Table Companies (RTC) has been specializing in storytelling since its incorporation in 2006. We write and publish books, produce films, and create art installations for thought leaders, changemakers, CEOs, and organizations. Our clients have included Zappos, Magoosh, Microsoft, ADP, Marketo, Workday, and hundreds of others who have relied on our team to create a safe space for their vulnerability and growth. We are the creators of the RTC storytelling art wall experience, the Vulnerability is Sexy game, and our documentary of the same name, which has won Addy and Hermes awards. We have won nearly 20 independent publishing awards, our CEO has been profiled in the NYT, WSJ, USA Today, Wired, Inc., and Forbes, and our animated short film for Payactiv titled “We Heard You” has been viewed more than two million times.
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