the basis of a book
part of a TEDx talk or keynote
their founder’s story
a startup elevator pitch
other pinnacle branding opportunity
We all have a story to tell. If you’re a business professional, it can be hard to share the raw and emotional aspects of your brand story. Vulnerability—particularly in professional settings—can feel like an existential threat. Our minds make up stories that if people knew certain things about us, they’d be scared away and withdraw their trust or business.
These assumptions are generally incorrect. When sharing vulnerable aspects of my own story, 90 percent of the room leans in (something you’ll feel for yourself within the course!). This is the power of vulnerability and the value of allowing ourselves to express emotions within a business context.
What your brand story coach will help you navigate is the left- vs. right-brain challenge. Many of us in business invest our educational resources in the left brain, which enhances intellectual horsepower. The right brain—the creative side—can be underdeveloped in comparison. When your left brain is dominant, everything becomes an intellectual problem to be solved. But an intellectual approach doesn’t lead to great storytelling for professionals—creativity is necessary.
When you use data-centric delivery methods, readers can’t easily see themselves in the data set. When audiences hear a story, however, they insert themselves into that world intuitively. Stories activate our imaginations and create greater connections between us, as the storytellers, and seeing ourselves, or our brand or business as the hero. This points back to the benefits of sharing emotions and the power of vulnerability, particularly in a brand or business context.
When you work with a brand story coach, they will help you uncover the heroic nature of your work and express it in such a way that others can feel moved by what you stand for.
Portions of this were adapted from the Addicted2Success article “How to Tell a Story about Yourself That Leaves a Lasting Impact on Your Business” by RTC founder and CEO Corey Blake
How will my coach be determined?
Our current roster of story coaches include Genevieve Georget, Corey Blake, and Kelsey Schurer, all of whom have been instrumental to the building of the course over the past several years and all of whom are expert storytellers and coaches who have supported CEOs, thought leaders, spiritual leaders, authors, and others in birthing the story they were born to tell. Based on coach availability, in combination with your specific needs, we will work with you to partner you with the ideal coach.
How can I use my hours?
Phone/Zoom call options are available in 30-, 45-, and 60-minute time blocks (and are recorded for you to review afterward if preferred). You may also request feedback on your journaling and/or story drafts. When you begin the process of revising your story, you can use your hours for actual editing support from your coach if desired.
How will my hours be tracked?
Your coach will track time spent with you and your story from the time of your purchase through the completion of your hours. We have used time tracking software for nearly a decade and our entire team is well versed in doing so. Time spent is tracked in “real time” vs. estimations after the work is performed to ensure we are respecting and maximizing your investment.
What can I expect in terms of turnaround times?
We always try to turn around our feedback and editing as quickly as possible because we realize that course participants are often waiting for feedback from their coach to continue with the next lessons. That being said, each of our coaches has numerous responsibilities within the company and the classes, so we ask our participants to expect a turnaround of three business days. We will always try and move more quickly when able.
How early do I need to schedule phone/Zoom support calls?
We certainly recommend setting up phone/Zoom calls with as much advance notice as possible to ensure that your coach can work around your availability. For example, if you’ve purchased a 10-hour package, we would recommend that you set up an initial 60-minute call to meet your coach and discuss what you hope to get out of the course and coaching, one call per week in the three weeks leading up to your presentation, and then a call after your presentation to support what is next for your story. (That would leave approximately five hours for direct feedback and editing support.)
Do I have to use my hours by the end of the course?
If you have available time that has not been used by the end of the course, that time can be applied to additional storytelling support for an another 30 days past your commencement. Work with your coach to explore what a book, TEDx talk, or keynote presentation might look like all the way to the elevator pitch version you may want handy to be able to share in 90 seconds or less.