the basis of a book
part of a TEDx Talk or Keynote
their founder's story
a startup elevator pitch
other pinnacle branding opportunity
We all have a story to tell. If you’re a business professional, it can be hard to share the raw and emotional aspects of your brand story. Vulnerability—particularly in professional settings—can feel like an existential threat. Our minds make up stories that if people knew certain things about us, they’d be scared away and withdraw their trust or business.
These assumptions are generally incorrect. When sharing vulnerable aspects of my own story, 90 percent of the room leans in (something you’ll feel for yourself within the course!). This is the power of vulnerability and the value of allowing ourselves to express emotions within a business context.
What your brand story coach will help you navigate is the left- vs. right-brain challenge. Many of us in business invest our educational resources in the left brain, which enhances intellectual horsepower. The right brain—the creative side—can be underdeveloped in comparison. When your left brain is dominant, everything becomes an intellectual problem to be solved. But an intellectual approach doesn’t lead to great storytelling for professionals—creativity is necessary.
When you use data-centric delivery methods, readers can’t easily see themselves in the data set. When audiences hear a story, however, they insert themselves into that world intuitively. Stories activate our imaginations and create greater connections between us, as the storytellers, and seeing ourselves, or our brand or business as the hero. This points back to the benefits of sharing emotions and the power of vulnerability, particularly in a brand or business context.
When you work with a brand story coach, they will help you uncover the heroic nature of your work and express it in such a way that others can feel moved by what you stand for.
Portions of this were adapted from the Addicted2Success article “How to Tell a Story about Yourself That Leaves a Lasting Impact on Your Business” by RTC founder and CEO Corey Blake
Click on the Brand Story Coaching Image above for more information on that coaching package, including a section on FAQs.