10 Hours of Brand Story Coaching

ideal for those who intend to use their story as:

  • the basis of a book

  • part of a TEDx Talk or Keynote

  • their founder's story

  • a startup elevator pitch

  • other pinnacle branding opportunity

Brand Story Coaching

in the trenches with you

  • Phone/Zoom Calls

    Use phone and zoom calls to get on the same page with your story coach about what you want out of the course, and then to check-in and talk through any story challenges that arise throughout the course.

  • Feedback

    Send portions of your journaling to your story coach for feedback while you are navigating the course prompts and pulling the stories from your life that will eventually become the basis of the story you share.

  • Editing

    Lean on your story coach to help you determine what portions from your journaling that you will keep, what you will remove, and what you will expand upon, as you build your story for presentation week.

Your Brand Has a Heroic Nature

Influence comes from expressing it

We all have a story to tell. If you’re a business professional, it can be hard to share the raw and emotional aspects of your brand story. Vulnerability—particularly in professional settings—can feel like an existential threat. Our minds make up stories that if people knew certain things about us, they’d be scared away and withdraw their trust or business.

These assumptions are generally incorrect. When sharing vulnerable aspects of my own story, 90 percent of the room leans in (something you’ll feel for yourself within the course!). This is the power of vulnerability and the value of allowing ourselves to express emotions within a business context.

What your brand story coach will help you navigate is the left- vs. right-brain challenge. Many of us in business invest our educational resources in the left brain, which enhances intellectual horsepower. The right brain—the creative side—can be underdeveloped in comparison. When your left brain is dominant, everything becomes an intellectual problem to be solved. But an intellectual approach doesn’t lead to great storytelling for professionals—creativity is necessary.

When you use data-centric delivery methods, readers can’t easily see themselves in the data set. When audiences hear a story, however, they insert themselves into that world intuitively. Stories activate our imaginations and create greater connections between us, as the storytellers, and seeing ourselves, or our brand or business as the hero. This points back to the benefits of sharing emotions and the power of vulnerability, particularly in a brand or business context.

When you work with a brand story coach, they will help you uncover the heroic nature of your work and express it in such a way that others can feel moved by what you stand for. 


Portions of this were adapted from the Addicted2Success article “How to Tell a Story about Yourself That Leaves a Lasting Impact on Your Business” by RTC founder and CEO Corey Blake

Click on the Brand Story Coaching Image above for more information on that coaching package, including a section on FAQs.